Mercedes-Benz Corporate Style
AD: Benjamin Kuhn
Roll: UI concept and design
Series of work done at MBRDNA. Getting back to these after 5 years, I have a faint memory on these to be honest, but what’s clear is I’ve done lots of positioning works followed by the works that are actually aimed for making into production.
Diagnosing current UI design pattern and proposing new positioning
R1 - comps for CID with simple visuals
R2 - comps for CID with bit more texture
R3 - comps for IC and CID
R4 - comps for CID
R5 - diagnosing current color patterns
R5 - study on color and texture system
R5 - comps for IC
R5 - comps for CID (Moonshot)
R5 - comps for CID (glassy texture)
R5 - comps for CID with textured panels
2026